Nike: “Human Chain” [VIDEO] by Windowpane
Sunday, February 14, 2010, 12:57 pm
Filed under: Must Watch, Random, Things We're Diggin'

“Everybody gets knocked down, how quick are you going to get up?”

Nikes new short film, Human Chain, celebrates the intensity, dynamism and determination that connects athletes in all sports and motivates them to inspiring performances. From Lance Armstrong on his bike, to a six-year-old studying martial arts, movement is the universal language that connects the athlete in everyone. Its a language of beauty, drama, tragedy and triumph.

Nike do some of the best adverts/short films – this one is no exception. Hadn’t heard that song before, but I really love it. For those ignorant as me, it’s a track by The Hours called “Ali in the Jungle”. It’s a bit tune.

Peace, Love & Human Chain


Shouts to Pete

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